Trace Launches ‘CODE’, its new original show dedicated to Afro-Urban trends and talents

novembre 6, 2021

Trace, a global platform dedicated to afro-urban cultures and youth empowerment, has just launched a new original creation which will decrypt the afro-urban trends, put the spotlight on talents from different origins and empower the new generations.


Trace’s history goes back to 2003 when French-Caribbean entrepreneur Olivier Laouchez and his partners acquired MCM Africa channel and the Trace brand and magazine. Trace decided then to become the “house of Afro-urban cultures” with a localised approach allowing them to seize and express their diversity. Since 2003, Trace has launched 26 TV channels in France, the Caribbean, the Indian Ocean, Sub Saharan Africa, the United Kingdom and Brazil. Those channels address today more than 300 million people in 180 countries and are almost the leader on their musical segment.

“Today, TRACE wants to offer programs that promote diversity and inclusion. We want to put the spotlight on the success stories of artists, creators and entrepreneurs in order to make talents from all over the world shine, and to inspire youth” declares Olivier Laouchez, co founder and CEO of Trace

CODE: the international show that decrypts urban trends

This show is the new flagship empowerment show of Trace. It introduces new afro-urban trends around the world. Hosted by Ninka Mbaye, the show decrypts the latest news from music, culture, beauty, fashion, dance, art and food trends. It puts a spotlight on inspiring people making an impact in urban culture across the world. 

The 16-minute magazine show will be broadcasted on more than 10 channels of the group around the world. CODE episodes will be broadcast from 5 November, every Friday and rerun five times a week.

The audience will have the opportunity to interact during the show, thanks to the QR code of the logo that they will scan directly on the screen. They will have access to all episodes on the streaming platform Trace+.

About Trace

Created in France in 2003, Trace is a global afro-urban platform for youth entertainment and empowerment. Trace offers 26 TV channels, 100 FM and digital radios and 3 digital platforms: Trace Academia, a free online learning platform, Trace Pro, a platform bringing powerful solutions to empower artists and boost music careers, and Trace+, the 100% afro-urban streaming platform. Trace Studios produces content for Trace and partners: music videos, TV shows, series, movies.

Trace’s audio-visual, content and digital activities engage with 350 million people in 180 countries. 

For more information:

Stand Up ‘N Shine: Empowerment is the Heart of Trace

Trace Studios has been nominated for three SAFTA awards