septembre 24, 2018

Paris – September 24th, 2018 – Global Afro Urban media group TRACE and iflix, the world’s leading
entertainment service for emerging markets, have announced the launch of two of TRACE’s premium
music channels as part of the iflix channels package, currently available more than 15 million
subscribers across Asia, the Middle East and parts of Africa.

Today’s growing youth population shares a handful of widely acknowledged traits. As a demographic, not only do they have notoriously shorter attention spans, stringent benchmarks for “the best of everything” and binge-happy habits, they are also a highly influential audience segment in defining taste and trends in media and culture. These younger audiences also share a voracious appetite for highly engaging short form content.

Iflix now hosts two premium channels to cater to this demand:

TRACE Urban is the #1 international urban music channel, offering a unique insight into global urban music
and culture. TRACE Urban airs the most popular urban music videos focusing on the latest Hip-Hop, Pop and
R&B hits, as well exclusive interviews of celebrities, magazine shows and documentaries related to urban
artists and culture.

TRACE Sport Stars is the #1 sport channel exclusively dedicated to the lives of sports celebrities. Through
factual, reality, lifestyle, magazine, gossip and tops tv shows, TRACE Sport Stars gives an in-depth access to
our beloved champions’ lives: their passions, their commitments, their secrets. It features original programs
with rights available for syndication, globally.
In addition to the two channels, TRACE will also offer about twenty musical playlists per month with different
themes, for a global music experience. Subscribers to iflix will discover a wide variety of music usually
broadcast on other TRACE channels, such as gospel, Afro Urban or Latin music.

iflix Global Director of Content, Craig Galvin, said​: « iflix affirms its content strategy, and its dedicated focus on
the mobile-first generation, with this latest content alliance. TRACE is a global market leader in music and sports
lifestyle programming and will serve to further boost the Company’s growing music, sports and short-form offering
aimed at the coveted GenZ and millennial demographic, demonstrating our commitment to serving the most engaging, culturally-relevant content to this rapidly growing and highly influential group as part of our mission to deliver world best formats to our subscribers.”

Laurent Dumeau, Group Chief Commercial Officer of TRACE, said​: « We are delighted to partner with an
innovative service such as iflix to offer two of TRACE Group’s most popular channels to iflix’s millions of
subscribers in Asia, the Middle East, and parts of Africa. TRACE’s mission is to promote and celebrate Afro
Urban cultures and to bring them to the world, so we’re always excited to expand the reach of our channels to
fans of Afro Urban culture in new markets and territories.”

About iflix – iflix is the world’s leading entertainment service for emerging markets with the widest and most
compelling selection of TV shows, movies, hyper local originals, premium live sports and up-to-the-minute news
from around the world, to stream or download, on any internet connected device…wherever, whenever.
Created specifically for the more than one billion consumers in emerging markets, iflix now offers users two
exceptional experiences through its iflixFREE and iflixVIP offerings.
iflix is currently available to consumers in Malaysia, Indonesia, the Philippines, Thailand, Brunei, Sri Lanka,
Pakistan, Myanmar, Vietnam, the Maldives, Kuwait, Bahrain, Saudi Arabia, Jordan, Iraq, Lebanon, Egypt, Sudan,
Cambodia, Nigeria, Kenya, Ghana, Nepal, Bangladesh, Zimbabwe, Morocco, Tanzania and Uganda.
Learn more at
About TRACE ​- TRACE is a global broadcast and digital media company specialized in afro urban music and
entertainment. Through its 24 pay TV channels, radios, online and mobile services, TRACE connects with a 200
million multicultural audience in more than 160 countries. Launched in 2003 following the acquisition of the
eponym print magazine, TRACE has become the leading media brand for lovers of Afro Urban culture in Sub
Saharan Africa, Europe, the Caribbean and Indian Ocean.
Sophie Vouteau
Press Relations
+33 (0)1 77 68 05 22
Marie Lora-Mungai
Chief Content & Communications Officer
+1 323 360 1814
Peggy Lee
Global Director – PR & Communications
iflix blog